Deceptive Advertising Essay -- Argumentative Persuasive Ads Essays

Deceptive Advertising As a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must follow strict guidelines to stay clear of lawsuits resulting from deceptive advertisements. I will be focusing on automobile advertisements and how consumers have been deceived through their ads.   Ã‚  Ã‚  Ã‚  Ã‚  Deceptive advertising can be described as "advertising which is misleading in a material aspect.'; (Simon 256) This definition would include all the false and misleading advertisements that would appear in print, television, radio, outdoor and direct mailings. As well as more non-traditional forms of advertising like transportation ads along with the use of pictures, trade names, display materials, labels, sales talks, sales letters, price lists and catalogs. As any consumer can see, advertisers have many means by which they can "trick'; or deceive us consumers into buying products not planned for.   Ã‚  Ã‚  Ã‚  Ã‚  Unlike most tort cases that are decided in the courtroom by a judge, most deceptive advertisement claims are turned over to governmental agencies like the Federal Trade Commission. Agencies like the FTC are better suited to handle these cases because they have the necessary expertise to make proper decisions. So before an ad can be deemed deceptive, a complaint must be made to the FTC. From then an investigation can be made into the falseness and deceptiveness of the advertisement. The FTC tests to see the reaction from other consumers as to how misleading the ad is. These tests are done in the atmosphere and under the same circumstances as the actual consumer would be in. The test is based on the casual reaction of the consumer and the impression that they received from the ad. This public view of the "ordinary and truste... ...at the consumers should have understood it. This settlement will help consumers feel more comfortable when they go through the leasing process. Hopefully, consumers won't have to worry about deceptive advertisements because advertising agencies and automobile companies will have to clearly state all the costs and conditions in a clear manner.   Ã‚  Ã‚  Ã‚  Ã‚  One day I plan on purchasing a new car and it is very likely that I will lease it. This settlement between Grey Advertising and the Federal Trade Commission will put some ease to the consumer because they know that the advertisements should be truthful and they should contain all of the information necessary to make an informed decision. It will still be necessary for the consumer to read through ads completely and carefully, not relying solely on the large, bold copy of the ad. Print ads, especially automobile ads, try to be visually pleasing to the eye but there is a need for the "negative'; information to be displayed. As a general rule to the consumer, always be as informed as possible before making a purchasing decisions. Buyers beware. Works Cited Page FTC DRIVES TO END THE BLUR IN CAR LEASING ADS, (August 28, 1998)

Refutation: The Story of Bigger Thomas ( Native Son ) :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  In Darryl Pinckney’s discerning critical essay, â€Å"Richard Wright: The Unnatural History of a Native Son,† Pinckney states that all of Wright’s books contain the themes of violence, inhumanity, rage, and fear. Wright writes about these themes because he expresses, in his books, his convictions about his own struggles with racial oppression, the â€Å"brutal realities of his early life.† Pinckney claims that Wright’s works are unique for Wright’s works did not attempt to incite whites to acknowledge blacks. Wright does not write to preach that blacks are equal to whites. The characters in Wright’s works, including Bigger Thomas from Native Son, are not all pure in heart; the characters have psychological burdens and act upon their burdens. For instance, Bigger Thomas, long under racial oppression, accidentally suffocates Mary Dalton in her room for fear that he will be discriminated against and charged with the r ape of Mary Dalton. Also, according to Pinckney, although the characters of Wright’s books are under these psychological burdens, they always have â€Å"futile hopes [and] desires.† At the end of Native Son, Bigger is enlightened by the way his lawyer Max treats him, with the respect of a human being. Bigger then desires nothing but to live, but he has been sentenced to death. Although Pinckney expresses many strong points in his critical essay, he also reveals weak points. For example, Pinckney mentions that Wright is neither a black leader such as Malcolm X nor a writer with any strong background in American literature, yet Pinckney implicitly states that Wright is a great writer and that one must analyze his past to understand how he is a great writer. In that perspective, he also commends Wright’s book, Native Son. He states: Native Son is unmatched in its power†¦It is not true as Baldwin claims that Bigger Thomas, the doomed, frustrated black boy, is just another stereotype†¦extreme in his wish to injure himself and do injury to others†¦ Pinckney praises Native Son as a powerful intellectual book that deals with issues of racism and oppression. He says explicitly that it is the most powerful book, but it is unclear what domain of books Pinckney is comparing Native Son with. Pinckney refutes James Baldwin’s statement about Native Son, saying that Bigger Thomas is not a mere stereotype, but an example of a stressed black boy of the racially segregated American society during the 1930s. It is true that Bigger Thomas is a victim of a racially segregated society.

Recording, analysing and using HR information Review Essay

Contents Page One – Title of briefing note Page Two – Contents page Page Three – Two reasons why the organisation needs to collect HR data Page Four – Two types of data that is collected within the organisation and how each supports HR practices Page Five – A description of two methods of storing records and the benefits Page Six – Limitations Act 1980 relating to the recording, storage and accessibility of HR data and the Data protection Act 1998 relating to the recording, storage and accessibility of HR data Page Seven – Reference list † HR records and their retention are extremely complex and constantly changing areas requiring companies to have document retention policies and monitoring programmes.† (CIPD Website) Two reasons why the organisation needs to collect HR data To comply with legislative and regulatory requirements – Such as minimum wage, hours of work based on the working time directive, tax and national insurance purposes. Organisational Records – Such as recruitment and selection records, absence, staff turnover records, learning and development records. Provides information affecting the state of an organisation. Two types of data that is collected within the organisation and how it supports HR practices Organisational records – enables an organisation to make informed decisions,  these types of records are essential to monitor absence levels and recruit when necessary, to ensure productivity is effective and ensure that staff are maintaining a high level of efficiency through learning and development activities. Statutory regulation – Ensures practices are fair and consistent, and the treatment of employees can be monitored and standardised for everyone, this also incorporates the health and safety of employees. The types of records held will be dependant on the statutory regulations the organisations need to monitor. â€Å"ACAS suggests Legislative changes, such as the Working Time Regulations, may trigger organisational changes. Whatever the reason for change, good personnel records are key, providing the data for analysing what needs to be put into place.† (ACAS Personnel data and record keeping booklet 2011) Two methods of storing records and the benefits of each â€Å"ACAS suggests all organisations regardless of size need to keep accurate records of there employees. Therefore thought should be given by an organisation on how this data should be stored, and the type of system that is most suitable to the organisation.† (ACAS Personnel data and record keeping booklet 2011) The most popular systems chosen in most organisation’s is either a computerised or a manual system for storage. Computerised systems There are many systems that can be chosen dependant on the cost and how in-depth the analysis is needed to be carried out in the organisation. A computerised system enables trends to be easily collated and identified. It can be convenient and easy to obtain and sort information. Can often be a more secure way to retain data by having different levels of security based upon the individuals need for the information stored. Manual systems While computerised systems could be costly manual systems are cheaper to implement. Manual systems are reliable in that there isn’t a chance a manual system can crash unlike a computer system, which could also fail to hackers. Files are easily accessible and doesn’t require a computer to be turned on. UK legislation’s to be considered relating to the recording, storage and accessibility of HR data Limitation Act 1980 Is where the organisation’s documents may be relevant to a contractual claim, it is recommended by the CIPD fact sheet on retention that these be retained for at least the corresponding 6-year limitation period. This is based on the 6-year time limit within which legal proceedings must be commenced as laid down by the Limitation Act 1980 by issuing a claim form. Data Protection Act 1998 The Data Protection Act 1998 replaces the 1984 Data Protection Act. The particular points to note in the 1998 Act are: Personal data shall be adequate, relevant and not excessive in relation to the purposes for which it is processed Includes information held in filing systems regardless of date location (manual, paper-based, and computerise Personal data shall be obtained only for lawful purposes, and shall not be processed in any manner incompatible with this Personal data shall be kept for no longer than is necessary for the purposes for which it is processed Personal data shall be subject to appropriate technical and organisational measures to protect against unauthorised or unlawful processing and accidental loss, destruction or damage Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of data protection. Reference list CIPD (July 2013) fact sheet on retention of documents www.cipd.co.uk/hr-resources/factsheets/retention-hr-records.aspx 2) ACAS (July 2011) Personnel data and record keeping booklet http://m.acas.org.uk/index.aspx?articleid=717 3) ACAS (July 2011) Personnel data and record keeping booklet http://m.acas.org.uk/index.aspx?articleid=717

Scientifc Method Lab 1

3/22/2013 Lab 1- The scientific method In this lab I am learning about the steps of the scientific method and how it can be applied to daily life. In my first exercise I analyzed data presented to me in a table (table 2) on fish population in relation to the amount of dissolved oxygen ( ppm ) in the water. The patterns indicate that when more dissolved oxygen (ppm) is present in the water, the number of fish observed increases. In developing a hypothesis for this theory, I have decided that if the amount of dissolved oxygen (ppm) is added to the water, then more fish we be observed, than water without adding dissolved oxygen to the water.My approach would be to devise an experiment in which the amount of dissolved oxygen (ppm) can be changed in a controlled manner, then measure and record the changes. My independent variable would be the amount of dissolved oxygen (ppm) in the water, while the dependent variable would be the amount of fish present. The control I would use in this spe cific experiment would be the temperature of the water. I would graph this data using a bar graph because the results I am comparing are not representative in a continuous series, and doesn’t include dates, or days that samples are taken.The results are independent from each other. When presenting the data from table 2: Water Quality vs. fish Population, I would use a bar graph using the number of fish observed on the horizontal, and the amount of dissolved water (ppm) vertical. Such as in the graph presented in figure 4: Top speed for cars. The data presented in my graph would show that when higher amounts of dissolved oxygen (ppm) are present, the higher the quantities of fish are observed. In exercise 2 , I have determined that number 1,5 and 10 are testable, while 2,3,4,6,7, and 9 are not testable. . When a plant is placed on a window sill, it grows faster than when it is placed on a coffee table in the middle of the living room. Hypothesis: If the plant is placed on the window sill and getting more sunlight, then I will grow faster than the plant placed on the coffee table in the middle of the living room where it receives less sunlight. Null Hypothesis: If I place the plant on the window sill, it will grow at the same rate as the plant on the coffee table. My approach would be to create an experiment where the amount of sunlight can be changed in a ontrolled manner, then measure and record the results. The independent variable would be the amount of sunlight the plants are exposed to, while the dependent variable would be the amount of growth of the plants. My controls could be the amount of water given to each plant, the humidity, or the time of day, to name a few. I would collect my data by recording the amount of time each plant is exposed to sunlight, and measuring the amount of growth each day. The data would then be presented using a line graph, representing growth in height, by day, Day 1, day 2, day 3 and day 4. separate lines will represe nt each plant. One line with sun light and another line without sunlight. My data will then be taken and analyzed from the tests, documentation and recordings done daily. Then I would use the data to support or nullify the hypothesis. 5. When Sally eats healthy foods and exercises regularly, her blood pressure is lower than when she does not exercise and eats fatty foods. Hypothesis: If Sally eats healthy foods and exercises, then her blood pressure will be lower than if she does not exercise and eats fatty foods.Null hypothesis: If Sally eats healthy foods and exercises her blood pressure will be the same as if she does not exercise and eats fatty foods. My approach would be to record blood pressures for one week while not exercising and eating fatty foods. Then I would record blood pressures the following week while exercising and eating healthy food. The dependent variable will be blood pressure while the independent variable will be exercise, what kind of food eaten such as heal thy versus fatty.The control variable would be the intensity of exercise and the time of day eating the foods. I would collect my data by keeping a log of daily blood pressures. Also I would log the amount of exercise and what food is being eaten. In presenting the data I would use a graph showing the blood pressure trends. Analyzing the data with given results of the tests, and other support or nullify the hypothesis. 10. Ice cream melts faster on a warm summer day than on a cold winter day. Hypothesis: If it is a warm summer day then ice cream will melt faster than it would on a cold winter day.Null hypothesis: If ice cream melts on a warm summer day, then it will melt just as fast on a cold winter day. My approach would be to record the amount of time it takes for ice cream to melt on both warm summer days and on cold winter days. The dependent variable would be the amount of time it takes for ice cream to melt, while the independent variable would be the type of day, warm summer day, or cold winter day. The control would be the amount of ice cream and the type of ice cream.I would collect my data by recording the type of day and the amount of time it takes for the ice cream to melt. I would then present it by using a bar graph to compare. Analyzing the data is achieved by using all the data collected and either support or nullify the hypothesis. An example of using the scientific method to an everyday problem would be saving money on a utility bill. Unplugging all unused appliances and turning off lights when not in use to cut back on the bill. I could test this by using the scientific method and performing experiments to support or nullify my hypothesis.

Personal account Essay Example | Topics and Well Written Essays - 1000 words

Personal account - Essay Example r diversion from an existing stream of study will mean a turning point in life, because the career and the prospective life is normally based on the fruitfulness of the change we adopt in the final stages of education. Just like anyone else, I also have something to tell about the turning point that came into my life, and I would like to describe the same thing in this essay. I was pursuing my studies in medical sciences as a disciplined student. There were reasons for my self -imposed discipline; and first of it was due to my scholastic merit that I got admission in the university. Secondly, my parents were so ambitious about my becoming a doctor. Each day I woke to incomplete portions of academics as anyone else, but the lapses occurring in my studies were thought-provoking, and I used to feel guilty of scoring less. I realized that I was gradually becoming weak to compensate the huge expectations set on me by parents. The transformation of my attitudes towards doctors started taking place on one of those days. It was the beginning of a summer that we were assigned community visits as part of our curriculum. We were divided into groups of five students headed by a doctor. The work was visiting homes of people living in remote villages for observing symptoms of epidemics and creating awareness about the precautions for a few imminent seasonal diseases. I had already prepared to practice the theoretical knowledge and the experimental approaches set for the visit. In books, we were always taught to see human beings as patients and subjects of our case study. The village welcomed us with a series of sights which touched my heart. Children were clad in rags, and old people were almost naked for the essential pieces of clothes they had were too small for them. Young men and women seemed too weak to carry on their daily work. I found it was never possible to compare the living standards of urban people with those of their counterparts in the villages. It was always

The other main cause of Global Warming Essay Example | Topics and Well Written Essays - 1000 words

The other main cause of Global Warming - Essay Example The term global warming and its effects on the earth’s surface are not new, especially in a world where the impact is devastating. In fact, Global warming has greatest threat to worldwide economic and social systems. Global warming can be termed as the increase of the Earth’s average surface temperature due to effect of green house gases, such as carbon dioxide emissions from burning fossil fuels (Haldar 1). Global warming has in effect taken the center stage in the scientists struggle to reverse the endangering effects of climate change and replenish the environment. Agriculture, mining, manufacturing activities among others are the most listed alternative causes of global warming when carbon dioxide is exempted. Other causes of global warming that have been given central attention in efforts to save our environment include among others natural causes. Natural causes are created and affected by nature without human’s contribution. One of the most known natural causes of global warming is the spontaneous release of methane gas in wetlands and tundra forests, mainly found in the Arctic region. Global warming becomes a serious and complex issue because the surface of the earth does not cool primarily by means of radiation but rather cools by evaporation and convention. This is contributed by the changing of temperature. With the increasing atmospheric temperature, the rate of evaporation is also escalating leading to increase in the volume of water vapor in the earth’s atmosphere.... Trees and vegetation has a natural process of photosynthesis which absorb carbon dioxide. Worst still is that the effect off deforestation is felt in two dimensions. One is where the trees are cut down thus unable to trap carbon dioxide and the other is that the same trees are used as a source of energy which also contributes to carbon emission. Global warming becomes a serious and complex issue because the surface of the earth does not cool primarily by means of radiation but rather cools by evaporation and convention. This is contributed by the changing of temperature. With the increasing atmospheric temperature, the rate of evaporation is also escalating leading to increase in the volume of water vapor in the earth’s atmosphere. As described by Maslin, increased water vapor in the atmosphere has effects of compacting to form a natural blanket that finally traps and hinders terrestrial radiation from escaping from the earth’s atmosphere (12). Due to increase in global temperatures, the precipitation patterns change causing alteration of natural processes and the arrangement and function of the ecological unit. This significantly contributes to global warming. In addition, increased use of inorganic fertilizers such as nitrogenous fertilizers has largely contributed to global warming (Maslin 10). Nitrogenous fertilizers are reacting in the soil and produce nitrogen oxide and nitric acid, which are catalysts to the process of global warming. Fertilizers and carbon dioxide are two major items to improve crop yield, so control global warming will influence the crop yield more or less. The increasingly populace around the world has

Giving back as much as you take Essay Example | Topics and Well Written Essays - 250 words

Giving back as much as you take - Essay Example As averred by Taylor – Cassan, (2007, par. 1), â€Å"recently, more and more companies have been becoming green. They have been volunteering time and donating money to green causes, using green technology, and encouraging their employees to think green†. Environmental sustainability is defined as â€Å"maintaining the factors and practices that contribute to the quality of environment on a long-term basis† (Business Dictionary, 2011, par. 1). For a student, one can actively be committed in a transformation in one’s personal lifestyle through focusing on ways that would protect, preserve and sustain the environment. One of the most common and simple way that would help contribute to environmental sustainability is to conserving electricity. People have the tendency to be indifferent in turning off lights or even water, when not in use. Turning off electrical appliances such as the television, computers, and other electrical gadgets from the plug would help minimize electrical consumption. Another simple and effective way to support sustainability is to observe the ‘reduce, reuse and recycle’ slogan in terms of becoming responsible and aware the amount and quality of garbage that one throws away.