Saturday, June 6, 2020

An Insider’s Perspective On Graduate Admissions

document.createElement('audio'); Play in new window | Download | EmbedSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | SpotifyIf you could pick one person to provide insight into graduate admissions, who would it be? A dean of admissions, of course! Applicants, rejoice! The guest on this week’s show is a former dean of graduate admissions who has reviewed and signed off on over 45,000 applications. Tune in to our enlightening conversation with Carol Drummer for an insider’s perspective on important graduate admissions questions: Who should go to grad school? How to show fit in an application? How to get accepted even with grades that are nothing to brag about? 00:01:25 – Featured Question: Does â€Å"element X† equal automatic rejection? 00:04:58 – Carol’s route to graduate admissions via a wine and cheese party. 00:09:47 – The formula for calculating if grad school is right for you. 00:15:01 – Differences in applying for different specialties/ fields and showing fit in your application. 00:21:36 – How even an applicant with non-impressive stats can impress the adcom. 00:25:05 – The #1 application killer. 00:27:35 – Best way to approach the SOP: Tell a story! 00:32:55 – Advice for selecting a strong recommender. 00:35:36 – What to do when your recommender says, â€Å"You write it, I’ll sign it.† 00:39:28 – When helicopter parents hover over grad school applicants. *Theme music is courtesy of Related links: †¢ Carol Drummers Bio Page †¢ â€Å"What Next†¦.† Is Graduate School For You? †¢ Making Friends with the GRE: How To Overcome Test Anxiety and Perform at Your Best †¢ Kisses of Death for Your Grad School Application Related shows: †¢Ã‚  Admissions Straight Talk: Interview with Dr. Drew Appleby †¢Ã‚  To GRE or Not To GRE? That Is The Question †¢Ã‚  Is a PhD a Good Idea? †¢Ã‚  Non-Academic Careers for PhDs: A Talk with Dr. Paula Chambers †¢Ã‚  Which Graduate Schools Should You Apply To? Leave a Review for Admissions Straight Talk:

Sunday, May 17, 2020

Globalization A Western Perspective - 3291 Words

Washington consensus, often interchangeably used with neoliberal policies, has become a rod of dissatisfaction among anti-globalization. In theory, neoliberal policies seek to industrialize Latin America through western ideas and structure under the policy of â€Å"one size fits all†. Late development theory states that not all development will follow the same path as their predecessors. Each country accounts for its own history, culture, trajectory and variables for development. Globalization while it has workers for western countries, it has not been the rightful path for newly developing countries to undertake with given set of policies as underlined by Washington consensus. Between the 1930s and the later 1970s most of the countries in†¦show more content†¦The transformation consisted of urbanization, informal employment, urban inequality, poverty and rise on crime. This transformation supported the idea of the relationship between economic policies of neo-liberalism and the resulting patterns of urbanization (Portes Roberts, ’05). Portes and Roberts theorize that the change in growth in population in the city lost intra-attraction of the big cities was due to the complex of factors that may have brought the end of ISI. However this does not discard that the relationship between open markets and the transformation of urban system is caused by neoliberal changed in the system. Policies since the 1980s is based on the premise of â€Å"globalization works†, in the sense that as the world economy becomes more globalized, as national economies becomes more intergraded into one-to-another, and as governments withdraw from changing rela tive prices set in global markets, economic performance improves. On this version of the theory, the evidence supports western interest and ideals. (Ravenhill). Globalization allows outsourcing of both manufacturing and services. â€Å"Business broke off their supply chains and looked for cheap labor sites† (Cohen and Centeno ’06). Globalization at the level of outcomes increased hugely, globalization ideas haveShow MoreRelatedGlobalization Is An Increasingly Present Phenomenon, Which1007 Words   |  5 PagesGlobalization is an increasingly present phenomenon, which influences almost everyone’s life to a certain extent. Our world is more connected than ever, and not just from an economic point of view, but from social, political, technological, and cultural as well. Globalization can be defined, analysed, tackled many ways, but this essay seeks to briefly define globalization, introduce the convergence - diversity debate, and examine the different types of organizational strategic perspectives in ChinaRead MoreThe Impact Of World Music On Music And Culture1168 Words   |  5 PagesJongseok Kim Ethnomusicology 25 Professor Ruskin 24 October 2014 Paper 1 The following readings from Bohlman, Byrne, and Fairley emphasize world music and globalization. According to Bohlman, world music is music people face ubiquitously, and includes popular, folk and art music practiced by either professionals or amateurs; it may be Western or non-Western, acoustic, electronic, and so on. Bohlman notes that world music can be marketable, profane, or sacred, and that musicians may highlight genuinenessRead MoreIntroduction Globalization960 Words   |  4 Pagesï » ¿Introduction Globalization is an ongoing process integrating economies, industries, markets, cultures, societies and policies around the world. Whether globalization is good or bad is a question that people around the globe are constantly debating over. The answer depends on which part of the world you stand on, for globalization have different impacts on every ‘participant’. The Good The good side of globalization is that it promotes open markets which allows businesses to communicate effectivelyRead MoreWestern Leadership And Global Expansion769 Words   |  4 Pagespractices from the west, as well as the one from the east. However, in this case, western leadership has played a major role in issues related to global expansion despite challenging conditions within the working environment. Undoubtedly, the world is expanding rapidly, and at the same time shrinking in some aspects that have made national borders increasingly irrelevant. In fact, global expansion has been used by western leadership to increase large scale transfer of systemic meaning, culture, and tradeRead MoreImpact of Globalization on Non Western Culture Essay1387 Words   |  6 PagesImpact of Globalization on Non Western Cultures Examples of Globalization’s Impact Globalization is far reaching in this day and age. Globalization is the worldwide flow of goods, services, money, people, information, and culture. It leads to a greater interdependence and mutual awareness among the people of the world (Tischler, 2011, 2007, p. 430). One non-Western culture that has been impacted by globalization is China. An example of the impact of globalization on China is their economy. Read MoreEffective Methods And Policies That Regulate The Flow Of Products That Negatively Affect The Wellbeing Of People951 Words   |  4 Pagessuch as illicit drugs and small arms as well as human trafficking. Some argue that globalization has caused several health issues from all around the world. In other words, the exchange of tobacco products, alcohol, and the emergence of fast food chains have resulted in higher levels of cardiovascular disease, cancers, etc., and foreign countries should regulate the advertisement of said products similar to Western societies (Pang, 2004). Both ideas seem to be in the right step towards improving globalRead MoreGlobalization And The World Economy And Global Markets Essay1270 Words   |  6 PagesGlobalization is often connected to the world economy and global markets. HoweverHowever, it is much deeper than economic exchange of goods; it also deals with people s lifestyles, culture, language, and identity. Many people support the ideology of globalization and believed it made the world a better place for global population by turning the whole globe into a well-connected village. However, the critics of globalization claim it made our world worse tha n ever before in the history, diminishingRead MoreGlobalization: An Ideology of Western Elitists? Essay examples1229 Words   |  5 PagesGlobalization, both as an ideology and process, has become the dominant political, economical and cultural force in the 21st century (Steger, 2002, 6). As a social and economic concept, globalization has its roots in neoliberalism which advocates: the primacy of economic growth, free trade to stimulate growth, a free market, individual choice, reduction of government regulation, and global social development based on a western model (Steger, 2002, 9). Although globalization is not a new concept,Read MoreGlobalization and Culture Essay1217 Words   |  5 PagesGlobalization simply defined is the intensification of global interactions. The case studies we have studied depict two of the main types of globalization. Economic Globalization, which is the production, exchange, distribution, and consumption of goods and tangible services, and Cultural G lobalization, the exchange of materials and symbols that represent facts, meaning values and beliefs. When Globalization occurs it usually has a major impact on indigenous cultures. Optimists or â€Å"champions† stateRead MoreGlobalisation -for Good or Evil847 Words   |  4 Pagesa case against globalisation, integrating both the ‘Western’ local perspectives’ Globalisation fundamentally describes the increasing interconnected nature of the world due to massive rise in economical, political, social and cultural exchanges between different countries around the globe. (Mejà ­a-Vergnaud, 2004) One significant advantage of globalisation is rapid economic growth for both the western and local nations. It has allowed western nations to penetrate into new markets and tap on cheaper

Wednesday, May 6, 2020

Mad Men Influencing Minorities of the 1960’s Essay

â€Å"Mad Men† is a television show about life in the 1960’s. The show’s setting is in the work place taking place during the 1960’s. The show depicts how men and women are working together at an advertisement agency. The main character is Don Draper and he is an executive for the advertisement agency. Don Draper has many secrets that threaten his job and his household. (â€Å"Mad Men: Plot Summary.†) During the show â€Å"Mad Men† women are treated differently this happens because men in the 1960’s were sexist towards women whether it be at home or at the work place. Is â€Å"Mad Men† more about how minorities were treated or is it really about the life of Don Draper? (Julia Baird, 195.) In the show â€Å"Mad Men† men are depicted of having dominate roles at†¦show more content†¦In the advertisement company a woman character (Peggy) is a wonderful writer, but is plagued by being a woman in the work place and she has to work harder and longer to receive a promotion. She notices that she is more accomplished than a man coworker who has the same job. The secretaries knew they were not wanted because the company needed secretary work, they were needed to be servants to their male coworkers by bringing them food and drinks. Through advertisements women were targets because a poll showed that women bought more than men. For example when the advertisement company was studying the thoughts of women and lipstick the men studying the women only put the attractive women’s ideas down and did not count the women’s ideas who were not as attractive as the other women in the study. At home women are supposed to be the perfect wife taking care of her perfect children, but Don’s wife does not actually do anything of the sort. She has a housekeeper who does everything for her, such as cook, clean, and take care of the children making sure they behave correctly. Since the housekeeper take s care of everything for Don’s wife, his wife is unhappy with nothing to do. She feels worthless and lonely. While her husband goes out and cheats on her routinely. (â€Å"Mad Men: Gender, Race, Ethnicity, Sexuality, and Class†.) Don who has been cheating on his wife regularly is not seen as scandalous in that era. (â€Å"Mad Men:Show MoreRelatedFundamentals of Hrm263904 Words   |  1056 Pagesmoney From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your students need to get started Student support from an experiencedRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pagesand permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290. Many of the designations by manufacturersRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesOxford University Press, 1974. Includes bibliographical references. ISBN 0-226-52130-3 (pbk.) 1. Motion pictures—Semiotics. 2. Motion pictures— Philosophy. I. Title. 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C.F.G. â€Å"We must not cease from exploration and the end of all exploring will be to arrive where we begin and to know the place for the first time.† T. S. Eliot To Ann whose love and support has brought out the best in me. And, to our girls Mary, Rachel, and Tor-Tor for the joy and pride they give me. Finally, to my muse, Neil, for the faith and inspiration he instills. E.W.L Preface Since youRead MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pagesprice. Answer: FALSE Page Ref: 10 Objective: 3 AACSB: Analytic skills Difficulty: Moderate 95) A distribution channel includes distributors, wholesalers, retailers, and agents that display, sell, or deliver the physical product or service(s) to the buyer or user. Answer: TRUE Page Ref: 11 Objective: 3 Difficulty: Easy 96) The task environment of a firm consists of demographic, economic, natural, and technological environments, as well as the political-legal system and the social-cultural

New Firm Registration And The Business Law - Myassignmenthelp.Com

Question: Discuss about the New Firm Registration And The Business Law. Answer: Introduction To form a company limited by liability in Ireland, a series of steps need to be followed. It can be mentioned to Robert that a company limited by liability is one in which the members of the company are not fully liable for the loss sustained by the company law. Their liability is restricted to the value of shares held by them in the company. The rules governing the operations of a company limited by liability are stated in the Companies Act 2014. Advice to be given to Robert regarding formation of the company The establishment of a company in Ireland is a complicated process and there are several steps involved in the formation of a company. Companies can be of several types depending on the nature of the company. However in this report, the steps involved in the formation of a limited liability company will be discussed as Robert intends to open a Limited Liability Company. The essential requirements for the formation of a limited liability company are: Deciding a name of the company Deciding the type of company to be formed Constitution of the Company Setting up the registered office of the company Appointing the directors of the company Appointing a company secretary Raising the capital Determining the shareholders of the company Company Name The name of the company must be unique to prevent raising confusion in the minds of the people about its similarity to any other company. Certain words such as insurance, group and bank cannot be used in the name of the companies unless special permission is obtained for the use of these words in the name of the company. It is to be stated that the use of names which are considered offensive by the state are also prohibited. The use of non descriptive words in the name of the company is not counted. Company type The type of company intended to be formed by Robert in this case is a company limited by liability. It is to be mentioned that a accompany limited by liability is a company in which the members can be held liable for the debts of the same only to the extent of the value of their shares. It can be said that a limited liability company is one, which has both the characteristics of a corporation and sole trader (Bourne 2016). Constitution of the Company It is to be mentioned that the rules and guidelines of forming a company is governed by the Companies Act 2014 (Irishstatutebook 2017). The Act states that in order to incorporate a company certain documents such as the Memorandum of Association and the Articles of Association must be filed with the Companies Registry Office. According to section 21 of the Companies Act 2014, the companys constitution should be delivered to the Registrar along with statement in prescribed form containing the name of the first directors of the company, name of the person to be appointed as the first secretary of the company, name of the persons appointed as the first assistant and deputy secretary of the company, the address of the registered office of the company and the place where the central administration of the company would be carried on. The statement to be submitted to the registrar must be signed by or on behalf of the every subscriber of the companys constitution (Klapper and Randall 2015). It must also have the signature of the ever director and secretary. Registered Office of the company The registered office is the official address of the company. It can be aid that the company must be located within the territory of Ireland. However, the trade address of the company is different from the registered office. Directors The directors of the company re appointed to run the company on behalf of the members of the company. The primary directors of the company are the members who establish the company initially. The minimum number of directors to be appointed for private companies is one as stated by the section 128 Companies Act 2014. The appointment of directors subsequent to the formation of the company is generally decided in the annual general meeting by a resolution passed by the members. Company Secretary It is to be mentioned that an Irish Company must have a company secretary who will be in charge fulfilling the statutory obligations of the company. The responsibilities of the Company secretary include maintaining the books of the company and ensuring that the annual returns of the company are filed on time. It is to be noted that the company secretary can e director as well as a separate person Authorized Share Capital and Issued Share Capital Authorized share capital is the amount of shares that a company can call upon if required. However the issued share capital is the actual amount of capital that is raised by the payment by the shareholders for the shares allotted to them Shareholders It can be mentioned that the share holders are the owners of the company as they contribute to the raising of the capital. The number shares allotted to share holders and the total value of the same represent their proportionate ownership in the company. The minimum of age of a shareholder must be 18. The details of the shareholders are required to be registered with the Company Registry Office. Limited Liability Company As stated earlier the company which Robert wishes to form is a Limited Liability company. It can be said that a company limited by liability means the shareholders of the company are liable for the debts only to the extent of the value of shares (Hannigan 2015). It can be noted that the a Limited Liability company can avail the pass through feature of taxation just as any partnership firm or sole trader at same time limiting the liability of the members to the value of their shares held by them. A limited liability company does not consider paying taxes or sustain the losses as it acts as a separate legal entity (Haldane 2015). The burden of taxation is borne completely by the owners. The owners have to express the profits of business and the losses incurred by the business in their income tax return statements. There are several advantages and disadvantages of limited liability companies. Advantages The members of the company are liable for the debts only up to a certain extent and do not have unlimited liability Such companies have the freedom of choosing the form of distributing their profits Such companies do not need to comply with legal provision for conducting meetings Pass-through taxation principles are applicable to such companies. Disadvantages Such companies have limited life span and are dissolved by the death of the members or bankruptcy Such companies cannot go public Although the complexities and the paperwork involved for the formation of such companies are lesser than a corporation but they are subsequently more than a sole proprietorship Therefore, to start a company limited by liability the aforementioned steps must be followed by Robert. It can be stated that Robert must consider the advantages and disadvantages of Limited Liability Company prior to forming the company Pharmacy 4 U Ltd. Ways to ensure that the ownership Pharmacy 4 U Ltd remains with Roberts family. It is to be mentioned that the company intended to be formed by Robert is a limited liability, company therefore the company cannot issue shares to the public for raising the capital of the company. It can be noted that the majority of the shares of the company should be held by Robert to prevent the passing of control of the company to anyone else outside his family. It is to be noted that ownership in Limited Liability Company is determined by either percentage of shares and by membership units. Unlike a corporation a Limited liability company has the power to distribute the ownership interests of the company to any member it pleases regardless of the amount of shares held by the member (Shepherd and Ridley 2015). A limited liability company has the power to create special voting rights for its members. While forming a company limited by shares the owners must determine the type of membership and the contribution of the same. An operating agreement is a contract which specifies what operations would be conducted by the limited liability company (Tricker and Tricker, 2015). The operating agreement will also include buy-sell provisions and buyout provisions which will in turn govern the transfer of ownership. It can be stated that buy sell agreements generally specify methods of how to place a value on the business and its membership interests. The aforementioned agreement can also place restrictions on membership of the company and can state the methods for recalling the shares from the members who wish to depart from the company. In this case Robert must clearly review the details of the operating agreement of the company he intends to create. It can be mentioned that to avoid the transfer of control of the Company Pharmacy 4 u Ltd, Robert must ensure that none of the shares of the company is issued to outsiders as the same would give them certain control over the affairs of the company. According to section 105 of the Companies Act 2014, it can be sated that the company Pharmacy 4 U Ltd can acquire its own shares to prevent the distribution of shares to outsiders. However such acquisition of shares would made of the profits of the company as stated by Section105 (2a) of the Companies Act 2014. Conclusion Thus to conclude, it can be said that the essential requirements as stated in the Companies Act 2014 need to be followed precisely for the formation of a limited liability company. It can be said that a company limited by liability is easy to be formed as the documentation involved in the formation of such a company is less complicated than a corporation. In this case, it can be sated that the company Pharmacy 4 U Ltd can acquire its own shares to prevent the distribution of shares to outsiders. Reference Act, C., 2014. The Companies Act 2014. Bourne, N., 2016.Bourne on company law. Routledge. Haldane, A., 2015, May. Who owns a company?. InSpeech, University of Edinburgh Corporate Finance Conference, May 22nd. Hannigan, B., 2015.Company law. Oxford University Press, USA. (2017).Companies Act 2014. [online] Available at: [Accessed 1 Dec. 2017]. Klapper, L., Love, I. and Randall, D., 2015. New firm registration and the business cycle.International Entrepreneurship and Management Journal,11(2), pp.287-306. Shepherd, C. and Ridley, A., 2015.Company Law. Routledge. Tricker, R.B. and Tricker, R.I., 2015.Corporate governance: Principles, policies, and practices. Oxford University Press, USA.

Sunday, April 19, 2020

Lying Explored in Cat on a Hot Tin Roof Essay Example

Lying Explored in Cat on a Hot Tin Roof Paper Mendacity is a system that we live in. Liquor is one way out and deaths the other.[1] This quote by Tennessee Williams is expressed throughout one of his best-known works, Cat on a Hot Tin Roof, and the theme of mendacity permeates the entire play. Mendacity is a term that refers to lies, hypocrisy and deception that the Pollitt family uses to escape from falsehood. The overburdened circumstances of the family crisis reveal hidden truths that were being held by the characters in the play. Brick drinks in order to escape mendacity and lies, the Pollitt family, except Brick lies to Big Daddy about his terminal cancer and Big Daddy himself is Brick drinks in order to escape mendacity and lies. The alcohol helps him cope with issues he has bottled up inside and eases the pain he inflicts on himself by denying the nature of his relationship with Skipper and his culpability in Skippers self-destruction and death. Brick confesses to Maggie that alcohol is the only way he can obtain peace of mind and says, The click in my head when Ive had enough of this stuff to make me peaceful (1.33) Brick feels responsible for Skippers suicide because he rejected him after he confessed his feelings for Brick. During hisfirst real discussion with Big Daddy, Brick spits out his disgust with mendacity. He is repulsed with the fake life he has been living when his friendship with recently deceased Skipper was misinterpreted as dirty. However, Big Daddy states that Bricks disgust with mendacity is really disgust withUh-hu. Anyhow now!-we have tracked down the lie with which youredisgusted and which you are drinking to kill your disgust with,Brick. You been passing the buck. This disgust with mendacity isdisgust with yourself. You!-dug the grave of your friend and kickedhim in it!- before youd face truth with him! (2.127) Big Daddy genuinely lov

Sunday, March 15, 2020

The Companys Strengths Through the Implementation of Its Strategic

The Companys Strengths Through the Implementation of Its Strategic The Companys Strengths Through the Implementation of Its Strategic Approaches – Case Study Example ï » ¿ Hansgrohe AG is a 109-year old company that has built a solid reputation in the sanitation sector as a leading innovator in kitchen and bathroom fixtures, particularly mixers, showers and shower systems. The company prides itself in creating original products that aim to define a more functional, more comfortable and more beautiful state of the art for bathroom appointments and fixtures. Hansgrohe products are visible in prominent prestige projects among which are the giant luxury cruiser â€Å"Queen Mary II†, in Terminal 5 of Heathrow Airport in London, and in the Burj Khalifa in Dubai, the tallest man-made structure ever built. Other sites include the Chancellor’s office in Berlin, New York’s Yoo luxury apartments, and the Masdar City Institute of Science and Technology in Abu Dhabi. The Company was founded by Hans Grohe in Schilltach in 1901. Water as an element has always been a passion for the founder, as well as a commitment to accuracy, craftsmanship, and the meticulous working style attributed to his orientation in the Black Forest. These are values with which he imbibed his Company are the defining features that have made Hansgrohe the internationally renowned company it is today. Hansgrohe is a private shareholding company and is therefore not listed for public trading in the stock market. Its shareholders are Masco Corporation (USA) which has 68 percent ownership in the company, and the rest (32 percent) is controlled by the Klaus Grohe family. Staying private is part of the management control and adherence to the standards of Hans Grohe that have defined the Company since its inception. With a nominal capital of â‚ ¬ 61 million, the Company realized its most recent sales revenue of â‚ ¬ 668 million and earnings before interest and tax (EBIT) of â‚ ¬ 110 million. Profit realized for the year amounted to â‚ ¬78 million, for a net profit margin of 12 percent, at a time when the financial crisis has rendered double digit margins, let along positive profit, a rarity. The Company has four brands by which it showcases its creativity and innovativeness. Its mother brand, Hansgrohe, has made a mark in innovative excellence in fittings in showers. Its second brand, Axor, is known for its exclusive designer collections for individual bathroom solutions. A third brand, Pharo, arrives at wellbeing solutions for the bathroom, and finally Pontos is renowned for its grey water recycling systems for the sustainable handling of resource water. The various brands showcase the Company’s strengths through the implementation of its strategic approaches, namely (1) innovation jump, (2) global speed and channel management, (3) productivity, (4) internationalization and streamlining of business practices, and (5) organizational development and reinforcement of management teams. In the assessment of its annual performance, Hansgrohe’s productivity was seen to have increased by +1% with a reduction in working capital by -12%. It was also determined that sales revenue per employee increased to â‚ ¬ 218,000, which is attributable to the positive results of the Company’s personnel incentive programmes as well as streamlining efforts that eliminated unnecessary costs and expenses. In the emerging markets, the Company’s sales increased by +12%, redounding to an overall contribution of international sales amounting to 80 percent of the Company’s total revenues. Of the total sales figure, 34 percent is attributable to the introduction of new products with significant innovative features. Hansgrohe has emerged from its humble beginnings and is now a multinational corporation with ten production facilities in three continents, as well as sales companies and support locations in 36 countries. Its worldwide presence in the sanitation industry is distinguished by innovative products and excellent support service (Hansgrohe website).

Thursday, February 27, 2020

The Grocery-Store Purchase Situation Essay Example | Topics and Well Written Essays - 2500 words

The Grocery-Store Purchase Situation - Essay Example First, she recognizes either a problem or an opportunity. Perhaps she is checking the stocks of grocery items that she plans to buy and finds out that she is running out of food for her pet. There she recognizes the problem, where the decision-making for the purchase of pet food starts. Â  Depending on her level of involvement in choosing the brand of pet food, as well as the perceived risk of the decision outcome will determine how she would deal with the problem. If she is not actively involved in searching for information to solve her problem, this is what is more likely to happen: perhaps she would first look into the evoked set, those brands which she knows well and is choices for her to meet this problem. In any way, her decision would only be based on a small set of brands that she knows, aside from her loyalty brand for she is not actively involved in searching for information to solve her problem. Â  Perhaps, it has been the custom for her to buy a certain brand of pet food, and she sees that her pet is very satisfied with it—so she just buys another pack of that brand. Since the brand meets her expectation, she continues to buy it and writes it down on her shopping list. She has just taken the ‘habitual path’ of brand decision-making in this case, as the purchase decision is out of habit. Â  There are other instances where this kind of decision-making varies.